Pepper Public Affairs
From TobaccoTactics
Jump to navigationJump to searchPepper Public Affairs is a London-based public relations (PR) and media company.
Relationship with the Tobacco Industry
In 2012 and 2013, Pepper Public Affairs worked with Philip Morris UK.[1][2]
British newspaper The Observer, reported in July 2013 that leaked internal Philip Morris International (PMI) documents revealed that Pepper Media played a pivotal role in PMI's Anti-Plain Packaging Campaign.[3]
As part of the PMI campaign, Pepper Media was hired to produce regional stories on illicit trade and plain packaging encouraging illicit trade; press releases, and “ad hoc projects” (see image 1).[4]
- For more information on the tobacco industry’s wider communication strategy against plain packaging go to Plain Packaging in the UK: Tobacco Industry Funded Research, Expert Opinion and Public Relations
TobaccoTactics Resources
- Philip Morris
- PMI’s Anti-PP Media Campaign
- Plain Packaging in the UK: Tobacco Industry Funded Research, Expert Opinion and Public Relations
Notes
- ↑ PRCA Public Affairs Agency Register September - December 2012, PRCA website, accessed March 2017
- ↑ Public Affairs Agency Register June – May 2013, PRCA website, accessed March 2017
- ↑ J. Doward, Revealed: tobacco giant’s secret plans to see off plain cigarette packets, The Observer, 27 July 2013, accessed March 2017
- ↑ Philip Morris International, PMI Corporate Affairs Update, February 2012 (slide 39). Leaked document