PLCM Consultants

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PLCM Consultants was a company run by Peter Middleton, a former sales and marketing manager who previously worked for Imperial Tobacco.[1]

The consultancy was dissolved in November 2013.[2]

Relationship with the Tobacco Industry

PLCM Consultants worked for the tobacco industry in the late 1990s and early 2000s.[3]

Middleton regularly attended meetings held by the campaign working group of the UK Tobacco Manufacturers' Association (TMA).[3][4] This included meetings to discuss strategies to weaken proposed tobacco advertising restrictions.[5]

It is unclear from the documents whether PLCM Consultants was working directly for the TMA, or for a TMA tobacco company member.

In September 2000, Ron Fulford, then CEO of American tobacco company Liggett Group but formerly employed by Imperial Tobacco, shared a tobacco market report with his Chairman, stating that it had been prepared “by our UK Consultant Peter Middleton”.[6]

TobaccoTactics Resources

Notes

  1. P. Middleton, Voluntary agreement of tobacco advertising, The BMJ 1995; 310:662
  2. Companies House, PLCM Consultants Limited, Companies House website, subscription required for full access, undated, accessed February 2017
  3. 3.0 3.1 Tobacco Manufacturers’ Association, Campaign Group Meeting: 11 February 1989, 16 February 1999, Truth Tobacco Industry Documents, Bates no: 321310887, accessed June 2017
  4. Tobacco Manufacturers’ Association, Campaign Group Meeting: 11 June 1989, 17 June 1998, Truth Tobacco Industry Documents, Bates no: 321311035, accessed June 2017
  5. Tobacco Manufacturers’ Association, Meeting to Discuss Ad Ban Bill, 13 December 2000, Truth Tobacco Industry Documents, Bates no: 325125234, accessed June 2017
  6. R. Fulford, UK Market Structure, 13 September 2000, Truth Tobacco Industry Documents, Bates no: vdoj37648-vdoj37654, accessed June 2017